A great Final Event for the “Beauty In Hell 2013-1024” Project at the Ghisla Museum of Modern & Contemporary Art, Locarno – Switzerland

On Saturday October 18, the Finissage of the “Beauty In Hell” Project and the Vernissage of the 3 months Exhibition were held at the Ghisla Fodazione Ghisla Art Collection, Museum of Modern & Contemporary Art.
It was an honour  to conclude the First Year of the “Beauty In Hell” Project and launch the most important Exhibition to date in such a high profile venue, spread between the works of great artists such as: Picasso, Mirò,Basquiat, Castellani, Fontana, Lichtenstein, Magritte, Mathieu, Christo, ecc: http://www.ghisla-art.ch/artists/.

I am glad to say that the Event was a great success with all 18 photos exhibited in the main rooms in the ground floor. Two photos, in their unique copy, became part of the Ghisla Collection and will be in permanent exhibition between its walls. The other 16 photos will stay on display until the end of the year, so if you have not seen the Beauty In Hell exhibition yet, you will find it here for the next 2-3 months.

I would like to thank the following people:

– Martine e Pierino Ghisla for the great opportunity given;
– Maria Gabriella Rossi for a lot of things!;
– Boris Croce e La Fondazione Ghisla for helping organizing the Event;
– Ivano Pagot (Patrizio e Barbara) for the fantastic catering service;
– Tenuta Coltari & Azienda Agricola Moro Barel for the wonderful wine and delicious food;
– Tiziana Orrù & Graziano Bugin for the great photos of the Event!
– All the guests present that helped make it a great evening!



























The nonprofit Fondazione Ghisla Art Collection was founded in April 2014, with the aim of making an artistic holding of international value available to the public, to be shared with all those who recognise art to be an indelible asset.
The collection has been created by the Ghislas, a husband-and-wife team impelled by a growing and eclectic passion for artistic expressiveness. The collection occupies a futuristic building that has just been built as a project by the Moro & Moro architectural studio of Locarno; it is located in the centre of the town just a few metres from the marina.




The works in the Fondazione Ghisla are laid out in eight rooms over three floors. Their layout is not determined by chronological rigour or by a division by the movements and trends that have characterised the art from the late 20th century up to today. Anyone entering these spaces immerses himself in the taste of Pierino and Martine Ghisla, who over the past thirty years have gathered perfect masterpieces from the Pop Art, Arte Informale, Conceptual Art, Abstract Art and New Dada movements… together with emerging artists who are perhaps less well-known to the general public. Their approach has been as though they were welcoming guests into their own home. Thus in the first room, one sees a Frank Stella in close dialogue with a Christo, while in the third room, Pierre Alechinsky and Karel Appel convey their “cobra” style to the candid geometric rigour of a large canvas by François Morellet, which in turn hangs next to two “organic” compositions by Jan Fabre. And so on. A way to draw the visitor actively into a reading and into the history of these works and their juxtapositions.

ghisla art collection